NEW VIEWERSHIP RATINGS!

Viewership Research Summary
March 8, 2007

TAG Media Network recently completed a research study in Chennai, Delhi, Hyderabad, and Bangalore to measure viewership of the TAG Media Network and advertising recall. A total of 601 regular shoppers were surveyed in this study, conducted by Opinion & Market Research outside stores featuring the TAG Media Network.

A total of 63% of all respondents viewed the TAG monitors. More than two thirds (69%) of those respondents recalled advertising for a specified brand. The brands used in this study were a major food brand and a leading Indian beverage marketer.

There was also a dramatic impact on purchase intent. For the food marketer, 32% of those who saw the ad said they were very likely to purchase the brand’s products, versus only 12% of those who did not view the ad. For the beverage marketer, 23% of viewers said they were very likely to purchase the brand’s products, as opposed to only 10% of non-viewers.