Tag Nature's Touch Contest

New Research Shows In-store tv is Very Effective

A well-known Cereal brand ran their commercials on the Tag Network for the month of December. Tag researched the affect of the In-store Television Network on their sales.

The results were positive and encouraging:

• 9% increase in the total cereal sales over December 2006 sales.
• 36% increase in a specific cereal brand sale.
• Of the 9% increase across all outlets:
• Chocos volumes in 49 outlets contribute to 56% of the total increased volumes.
• Average off take of Specific Cereal Brand has increased by 27% over the December 2006 off takes.

Please Note:
Above figures based on data received for 49/65 outlets i.e. 75% of the total outlet.