COLGATE BUYS AIRTIME ON TAG

Colgate has joined our list of brands who recognise the significance of the In-store television medium.

Not only have they bought 3 units of airtime on Tag but they have opted for our Premium Zone 2 Flash Animations to accompany their commercials. They are the first to use our new format!

Congratulations to our Marketing team...!

NEW VIEWERSHIP RATINGS!

Viewership Research Summary
March 8, 2007

TAG Media Network recently completed a research study in Chennai, Delhi, Hyderabad, and Bangalore to measure viewership of the TAG Media Network and advertising recall. A total of 601 regular shoppers were surveyed in this study, conducted by Opinion & Market Research outside stores featuring the TAG Media Network.

A total of 63% of all respondents viewed the TAG monitors. More than two thirds (69%) of those respondents recalled advertising for a specified brand. The brands used in this study were a major food brand and a leading Indian beverage marketer.

There was also a dramatic impact on purchase intent. For the food marketer, 32% of those who saw the ad said they were very likely to purchase the brand’s products, versus only 12% of those who did not view the ad. For the beverage marketer, 23% of viewers said they were very likely to purchase the brand’s products, as opposed to only 10% of non-viewers.