Thursday, May 31, 2007
Thursday, May 10, 2007
New Research Shows In-store tv is Very Effective
A well-known Cereal brand ran their commercials on the Tag Network for the month of December. Tag researched the affect of the In-store Television Network on their sales.
The results were positive and encouraging:
Above figures based on data received for 49/65 outlets i.e. 75% of the total outlet.
The results were positive and encouraging:
- 9% increase in the total cereal sales over December 2006 sales.
- 36% increase in a specific cereal brand sale.
- Of the 9% increase across all outlets:
- Chocos volumes in 49 outlets contribute to 56% of the total increased volumes.
- Average off take of Specific Cereal Brand has increased by 27% over the December 2006 off takes.
Above figures based on data received for 49/65 outlets i.e. 75% of the total outlet.
Wednesday, April 25, 2007
Our Website Gets a New Look
www.tagmedianetwork.com has received a make-over and is ready to receive visitors.
So log on, take a look and post your comments!
So log on, take a look and post your comments!
Friday, March 9, 2007
COLGATE BUYS AIRTIME ON TAG
Colgate has joined our list of brands who recognise the significance of the In-store television medium.
Not only have they bought 3 units of airtime on Tag but they have opted for our Premium Zone 2 Flash Animations to accompany their commercials. They are the first to use our new format!
Congratulations to our Marketing team...!
NEW VIEWERSHIP RATINGS!
Viewership Research Summary
March 8, 2007
TAG Media Network recently completed a research study in Chennai, Delhi, Hyderabad, and Bangalore to measure viewership of the TAG Media Network and advertising recall. A total of 601 regular shoppers were surveyed in this study, conducted by Opinion & Market Research outside stores featuring the TAG Media Network.
A total of 63% of all respondents viewed the TAG monitors. More than two thirds (69%) of those respondents recalled advertising for a specified brand. The brands used in this study were a major food brand and a leading Indian beverage marketer.
There was also a dramatic impact on purchase intent. For the food marketer, 32% of those who saw the ad said they were very likely to purchase the brand’s products, versus only 12% of those who did not view the ad. For the beverage marketer, 23% of viewers said they were very likely to purchase the brand’s products, as opposed to only 10% of non-viewers.
March 8, 2007
TAG Media Network recently completed a research study in Chennai, Delhi, Hyderabad, and Bangalore to measure viewership of the TAG Media Network and advertising recall. A total of 601 regular shoppers were surveyed in this study, conducted by Opinion & Market Research outside stores featuring the TAG Media Network.
A total of 63% of all respondents viewed the TAG monitors. More than two thirds (69%) of those respondents recalled advertising for a specified brand. The brands used in this study were a major food brand and a leading Indian beverage marketer.
There was also a dramatic impact on purchase intent. For the food marketer, 32% of those who saw the ad said they were very likely to purchase the brand’s products, versus only 12% of those who did not view the ad. For the beverage marketer, 23% of viewers said they were very likely to purchase the brand’s products, as opposed to only 10% of non-viewers.
Wednesday, January 31, 2007
Valentines Week Ideas
So we're working on some ideas for the network on valentines day....
Anyone think of anything interesting we could do?
Keep in mind we're a television network based in Supermarkets!
:)
Happy thinking!
Anyone think of anything interesting we could do?
Keep in mind we're a television network based in Supermarkets!
:)
Happy thinking!
Friday, January 19, 2007
Recent Developments at Tag
We've been picking u p speed here at the tag office.
Our creative team has doubled in size.
Our new C.O.O - P.R Satheeth has joined us from ZEE Sports and is bullish about getting new clients on board!
Kellogs, Kingfisher and ITc have all signed up with us among others who are beginning to realise the impact of this new medium.
In addition to Spencers, Fabmall and Foodworld have tied up with Tag and soon our seductive flat screen tvs will be playing commercials, original programming and public service announcements across the country.
Way to go Team Tag!
:)
Our creative team has doubled in size.
Our new C.O.O - P.R Satheeth has joined us from ZEE Sports and is bullish about getting new clients on board!
Kellogs, Kingfisher and ITc have all signed up with us among others who are beginning to realise the impact of this new medium.
In addition to Spencers, Fabmall and Foodworld have tied up with Tag and soon our seductive flat screen tvs will be playing commercials, original programming and public service announcements across the country.
Way to go Team Tag!
:)
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