The results were positive and encouraging:
- 9% increase in the total cereal sales over December 2006 sales.
- 36% increase in a specific cereal brand sale.
- Of the 9% increase across all outlets:
- Chocos volumes in 49 outlets contribute to 56% of the total increased volumes.
- Average off take of Specific Cereal Brand has increased by 27% over the December 2006 off takes.
Above figures based on data received for 49/65 outlets i.e. 75% of the total outlet.